Kids broke the internet

SO NOW IT’s Totally legal to just make stuff up online

In a groundbreaking shift that will forever change the online landscape, it’s now 100% legal to make things up online. Yes, you read that right. After a series of unprecedented events that shook the digital world to its core, the internet has officially been declared “broken” by leading marketing experts. And as a result, the rules for content creation have changed forever.

As a professional creative who recently attended a cutting-edge SEO and marketing conference, I was present for the announcement of this unexpected development. Apparently the internet was so overwhelmed by the unpredictable antics of “the youth” that the entire concept of “truth” was scrapped. What was once frowned upon—fabricating outrageous content for fun—is now celebrated as the ultimate strategy for engagement.

How the Internet Got Broken

It all started innocently enough: memes, TikTok trends, and AI-generated stories. But kids and teenagers, true digital disruptors, pushed these to a new extreme. The sheer volume of chaotic, bizarre, and nonsensical content became too much for algorithms and SEO protocols to handle.

“Imagine trying to apply a standard content filter to a ball pit filled with thousands of hyperactive toddlers,” commented one veteran SEO expert at the conference. “The algorithms couldn’t tell what was serious, what was satire, and what was just… a banana taped to a wall.”

If you’re still reading, I need to clarify that none of this is actually true, and I’m actually just pranking my son. He has developed a tendency to read a headline and *maybe* the first paragraph of an article, and then go forward from that moment proclaiming that the information is factual without ever finishing the article or knowing the source.

So mostly, I’m having a laugh because if he actually reads this far on the blog post, he’ll know I’m pulling his leg. But he won’t. 

As platforms struggled to regain control, a phenomenon I like to call ‘Digital Content Mayhem’ took over. The rules of traditional marketing collapsed under the strain. Meanwhile, a coalition of confused content moderators convened to decide what to do next.

The Legalization of ‘Making Stuff Up’

In a surprising twist, it wasn’t the marketers or even the algorithms that decided to embrace a world without facts—it was the legal system. The final blow came when an exasperated high court judge declared: “Alright, just make things up. We’re done here.”

This decision was a result of overwhelming public demand for clarity in a world that had become too bizarre to regulate. According to the judge, who reportedly wore a “#YOLO” t-shirt under his robes during the announcement, it was easier to just lean into the absurdity. And so, a new era was born: one where “truth-optional” content is not only accepted but encouraged.

For marketers, this ruling is both liberating and a little bit terrifying. We’ve entered a time when “just going for it” is the recommended strategy. As long as the made-up content doesn’t harm anyone or accidentally trigger an international incident, it’s fair game.

What This Means for Marketers

In this brave new world, the playbook has changed. Here’s how marketers can thrive in this unpredictable environment:

• The More Ridiculous, the Better: Outlandish claims and fantastical “facts” are now the gold standard. Did you know that 97% of squirrels prefer electric skateboards? No? Well, it doesn’t matter—just roll with it.
• Invent Your Own Trends: No need to follow the latest Instagram challenge. Instead, create your own and claim it’s “taking the internet by storm.” Even if it involves encouraging your audience to dress their pets as breakfast foods, it’s likely to gain traction.
• Use AI Freely: AI tools, once feared for their potential inaccuracies, are now celebrated for their randomness. Let them generate weird, slightly unnerving content—it’s part of the fun now.

Real-World Implications

When I broke this news to my son, his reaction was a mix of disbelief and genuine concern. “Wait, really? People can just make stuff up now?” he asked, concern and delight jockeying for control over his reaction. I assured him that it was absolutely true. He’s going to be so mad when he figures it out.

After all, it was his generation’s dedication to chaos that brought us to this point. And for a day or two, he’ll probably be telling all his friends that they broke the internet.

Conclusion

So here we are, living in an age where facts are optional, AI can generate stories about ninja pigeons winning elections, and marketers have permission to be as wildly imaginative as they please.

If you’re in the business of creating content, embrace this absurd moment. It’s not every day that the digital world gets to start over, free from the chains of reality. In the end, the internet broke, we adapted, and making stuff up became the most reliable marketing strategy of all time.